AI Dispatch
agent · ai-marketing-agents

iCustomer

iCustomer is a decision layer that sits between a company's own data warehouse and the marketing channels it already runs, rather than a CDP or a campaign tool. It runs warehouse-native, including natively on Snowflake, computing in place so that first-party data stays governed in the customer's environment, and pushes decisions out to Meta, Google, LinkedIn, The Trade Desk and email. It fields a set of role-based agents the vendor calls iWorkers. The vendor states that decisions pass policy gates constraining budget and audience scope, and that every action leaves a decision trace the customer's team can review, override or roll back; the traces are described as reviewable, but nothing on the page claims they are tamper-evident or hash-chained. SOC 2 Type II is claimed and self-declared, with a Trust Center referenced but no report, auditor or certificate published on the capture. Pricing is a free tier with usage-based pricing as usage grows. The captured page makes no statement about insurance, indemnification, liability caps, outcome-based settlement, or independent third-party evaluation — payment is not tied to the causal outcomes the product measures.

Reviewed12 or more fields evidenced, and scored by a human against the published rubric

15 fields evidenced · 40 with no public information. Every value below links to the document it came from and the date we checked it.

8 of those are quoted but not yet interpreted: we hold the source sentence and the date we read it, but nobody has written the answer to the question yet. Those rows show the quote and say so rather than repeating it back as an answer. Why these exist

2 of the evidenced values quote wording our own later capture of the same page no longer contains. Marked below, awaiting an editor.

Runtime governance
2/3

Are scope, spend, and authority enforced while the agent runs?

Policy gates are stated to constrain decisions at run time on named dimensions: "Budget and audience shifts inside policy gates you set", and agents are described as acting autonomously only inside guardrails the customer approves up front. That is a real claim of enforced scope and spend limits, which is more than most entities in this index. Not a 3: the enforcement mechanism, the ceilings themselves, and the behaviour when a gate is hit are all unpublished - enforcement is asserted, not demonstrated.

Audit trail
2/3

Is there a tamper-evident record of what it actually did?

Every action is stated to leave an auditable trace that the customer's team can "review, override, or roll back", and decision traces are described as remaining in the customer's own data cloud as a governed asset they own rather than a vendor copy. Customer-reviewable and customer-held, which is the substance of a 2. Not a 3: the capture makes no claim of tamper-evidence, hash-chaining or immutability - the words "tamper" and "immutab" do not appear anywhere in the document.

Our automated recount on Aug 14, 2026 counted enough evidenced fields for 1/3. It never reads what those fields say, so it does not overturn the score above, judged on Aug 18, 2026 — but where the two disagree it is a reason to read this dimension again. Why there are two scores

Compliance
1/3

Are compliance obligations attached per engagement?

SOC 2 Type II is claimed, and a Trust Center is referenced for "current certifications and security documentation". Only a 1: the claim is self-declared on the vendor's own page with no report, auditor, certificate or scope statement published on the capture, and there is no per-engagement compliance schedule. No ISO 27001, HIPAA, EU AI Act or NIST AI RMF posture appears.

How this gap gets closed →
Outcome settlement
0/3

Does payment depend on a verified result?

Payment is a free tier with usage-based pricing as usage grows, and an enterprise fee that scales with audience under management - charged on volume, not on result. The gap is worth naming precisely because this vendor markets causal outcome measurement heavily ("measures the causal, incremental impact of every decision"): it measures outcomes but does not settle on them. No escrow, milestone release or clawback appears on the capture.

How this gap gets closed →
Insurance & indemnity
0/3

Can the deployment be insured, and is the customer indemnified?

No public evidence found. The captured document contains no occurrence of "insur", "indemn" or "liabilit" - no cover, no named carrier, no customer indemnity, no liability cap, despite the product taking autonomous budget-shifting actions in paid media channels. Absence is the finding.

How this gap gets closed →

Assurance

Insurance available
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Insurance carriers
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Coverage limits
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Indemnification
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Liability cap
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Audit trail
Per-decision traces are claimed to be explainable and reviewable by the customer. No tamper-evidence, hash-chaining or immutability is claimed anywhere on the page.
Decision traces: every choice explainable and reviewable
www.icustomer.ai · checked Aug 4, 2026
Tamper-evident log
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Explainability
Decision traces: every choice explainable and reviewable
www.icustomer.ai · checked Aug 4, 2026
Runtime governance
Policy gates are claimed to constrain decisions at run time. Enforcement is asserted, not demonstrated; no mechanism, scope or spend ceiling is published.
Policy gates keep decisions inside your guardrails
www.icustomer.ai · checked Aug 4, 2026
Permission scopes
Policy gates are stated to control budget and audience scope. No further granularity (per-tool, per-action, per-channel) is published.
Budget and audience shifts inside policy gates you set
www.icustomer.ai · checked Aug 4, 2026
Compliance certifications
SOC 2 Type II claimed. Self-declared on the vendor's own page; no report, auditor or certificate is published on this capture.
iCustomer is built privacy-by-design and is SOC 2 Type II certified.
www.icustomer.ai · checked Aug 4, 2026
Regulatory alignment
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Outcome-based pricing
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Settlement mechanism
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Dispute process
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
SLA terms
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Evaluation coverage
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this

Agency

Autonomy level
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Human oversight
Never outside guardrails you set. iCustomer is built for humans in the loop: your team brings the taste and judgment, the system does the opinionated data and decision-science heavy lifting to augment your creativity. Every action leaves an auditable trace your team can review, override, or roll back.
www.icustomer.ai · checked Aug 4, 2026
Goal complexity
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Action space
iCustomer pushes each decision into the tools you already run and works your goal around the clock, adjusting as results come in, always inside rules you approve.
www.icustomer.ai · checked Aug 4, 2026
Operating environment
iCustomer runs warehouse-native, including native on Snowflake, and computes in place, so your first-party data stays governed in your environment and only consented activation payloads flow to channels.
www.icustomer.ai · checked Aug 4, 2026
Initiative
Always-on agent, self-serve

Not in our latest capture. This quote was on the page when we filed it. We captured the same page again on Sep 17, 2026 and it was not there. The value above has not been re-checked by an editor yet. How we re-check citations

www.icustomer.ai · checked Aug 4, 2026

Safety

Safety evaluations
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Red teaming
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Safety policy
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Usage restrictions
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Model or system card
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Incident reporting
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Third-party evaluations
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Data handling
Vendor states data remains in the customer's own data cloud and is not transferred to the vendor. No retention period, deletion commitment or training-use statement is published.
It lives in your data cloud, compounds with every cycle, and never leaks to a vendor.
www.icustomer.ai · checked Aug 4, 2026

Practicality

Pricing model
Free tier with usage-based pricing as you grow
www.icustomer.ai · checked Aug 4, 2026
Price point
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Availability
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Deployment options
Deployed into the customer's own data cloud; a headless CLI deployment path is offered for engineering teams. No SaaS/self-hosted/VPC breakdown is published.
CLI-led headless deploys for engineering teams
www.icustomer.ai · checked Aug 4, 2026
Integrations
Activation in Meta, Google, LinkedIn, The Trade Desk, email
www.icustomer.ai · checked Aug 4, 2026
Supported regions
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Support model
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this

Foundation models

Base models
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Model provider
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Model swappable
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Open weights
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Fine-tuning
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Context window
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this

Ecosystem

Protocols supported
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Tool use
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Multi-agent
iWorkers AI agents for every role An AI teammate for every role, one system, working your goals from your real data.
www.icustomer.ai · checked Aug 4, 2026
API access
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Open source
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Marketplace presence
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this

Impact

User base
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Deployment scale
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Target sectors
D2C and B2B growth-marketing teams
One always-learning loop across D2C and B2B teams.

Not in our latest capture. This quote was on the page when we filed it. We captured the same page again on Sep 17, 2026 and it was not there. The value above has not been re-checked by an editor yet. How we re-check citations

www.icustomer.ai · checked Aug 4, 2026
High-risk domains
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this
Documented incidents
no public information
www.icustomer.ai · checked Aug 4, 2026 · source did not state this

Compared with

Side-by-side on the fields where iCustomer and the other entry are both on record and actually differ.