ServiceNow Launches ‘Otto’ Unified AI Platform for Enterprise
SANTA CLARA, Calif. — ServiceNow Inc. on Tuesday launched Otto, a unified artificial intelligence platform designed to consolidate AI experiences across its enterprise workflow automation suite, according to a Business Wire announcement.
The platform, named Otto, aims to provide enterprise customers with a single, cohesive AI interface spanning ServiceNow’s broad portfolio of IT service management, customer service and employee workflow products. ServiceNow (NYSE: NOW) joins Microsoft, Salesforce and SAP in offering unified AI layers atop existing enterprise software platforms.
ServiceNow, headquartered in Santa Clara, California, serves a majority of Fortune 500 companies and numerous U.S. government agencies with its cloud-based workflow automation tools. The company has expanded its AI capabilities over the past two years, integrating generative AI features across its Now Platform.
Otto represents a shift from offering AI as discrete features within individual products to presenting a unified AI experience that can operate across an organization’s entire ServiceNow deployment, according to the company’s announcement.
The launch comes amid growing competition in enterprise AI, where major software vendors are working to embed AI assistants and agents into their platforms. Microsoft’s Copilot, Salesforce’s Agentforce and SAP’s Joule all represent similar efforts to create unified AI layers atop existing enterprise software suites.
ServiceNow reported fiscal first-quarter 2026 subscription revenues of approximately $3.1 billion, reflecting continued strong demand for its workflow automation platform among large enterprises.
Additional details regarding Otto’s pricing, availability timeline and specific technical capabilities were not immediately available from the initial announcement.
