Snap, Perplexity End $400M AI Search Deal
Snap and Perplexity AI have mutually ended their $400M deal that would have embedded Perplexity’s AI search into Snapchat’s 800M+ monthly users. No reason given for the breakup.
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OpenAI Launches Self-Serve Ad Platform With CPC Bidding
OpenAI launches self-serve ad platform with CPC bidding — positioning ChatGPT as a direct competitor to Google in digital advertising. #OpenAI #AI #AdTech
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OpenAI Declines Search Ad Budgets, Charts Own Path for ChatGPT
OpenAI is turning away traditional search ad budgets, telling marketers ChatGPT isn’t Google. The company is charting its own ad strategy as it explores monetization beyond subscriptions.