Frase vs Lately
55 fields both were evaluated on, 22 of them different — including where one discloses something the other does not. Every value links to the document it came from. 33 further fields are disclosed by neither and are listed at the end rather than tabled.
Assurance
| Field | Frase | Lately |
|---|---|---|
| Audit trail· | yes “Content Guard caught 2h ago Best Telehealth Platforms for Small Practices Dropped from a ChatGPT answer Frase drafted the fix · 3 changes Re-test cost per visit & setup for 2026 Published to FraseCMS”www.frase.io · checked Aug 2, 2026 Not in our latest capture. We captured this page again on Sep 9, 2026 and this quote was not there. How we re-check citations | no public information lately.ai · checked Aug 1, 2026 |
| Explainability· | drafts show scored gaps against ranking and citation benchmarks “Every draft comes back in your team’s voice, scored against what actually ranks and gets cited, with the gaps called out before you publish”www.frase.io · checked Aug 2, 2026 Not in our latest capture. We captured this page again on Sep 9, 2026 and this quote was not there. How we re-check citations | no public information lately.ai · checked Aug 1, 2026 |
| Runtime governance· | enforced limits via user-approved autonomy levels per content type “The agent takes on more over time, never more than you allow. Set your own guardrails”www.frase.io · checked Aug 2, 2026 Not in our latest capture. We captured this page again on Sep 9, 2026 and this quote was not there. How we re-check citations | no public information lately.ai · checked Aug 1, 2026 |
| Permission scopes· | owner, admin, editor, viewer “Set owners, admins, editors, and viewers, then add seats as the roster grows. Roles keep everyone in their lane.”www.frase.io · checked Aug 2, 2026 Not in our latest capture. We captured this page again on Sep 9, 2026 and this quote was not there. How we re-check citations | no public information lately.ai · checked Aug 1, 2026 |
| Regulatory alignment· | no public information www.frase.io · checked Aug 2, 2026 |
Agency
| Field | Frase | Lately |
|---|---|---|
| Autonomy level· | 4 “Frase earns its autonomy, one content type at a time. Every content type starts in review . As Frase keeps earning your approval, you can let the safe ones publish on their own, and pause any type the moment its quality dips. The agent takes on more over time, never more than you allow.”www.frase.io · checked Aug 2, 2026 Not in our latest capture. We captured this page again on Sep 9, 2026 and this quote was not there. How we re-check citations | no public information lately.ai · checked Aug 1, 2026 |
| Human oversight· | Human review is the default, not the upsell. “You approve each change. Prefer the low-risk ones to ship on their own? Opt in and Frase handles them. Human review is the default, not the upsell.”www.frase.io · checked Aug 2, 2026 Not in our latest capture. We captured this page again on Sep 9, 2026 and this quote was not there. How we re-check citations | no public information lately.ai · checked Aug 1, 2026 |
| Goal complexity· | multi-step “Frase learns your brand and runs the whole loop, from research to rewrite.”www.frase.io · checked Aug 2, 2026 Not in our latest capture. We captured this page again on Sep 9, 2026 and this quote was not there. How we re-check citations | no public information lately.ai · checked Aug 1, 2026 |
| Operating environment· | browser, enterprise systems “Frase tracks how you rank on Google and where AI engines cite you, across ChatGPT, Perplexity, Claude, Gemini, and Google AI.”www.frase.io · checked Aug 2, 2026 Not in our latest capture. We captured this page again on Sep 9, 2026 and this quote was not there. How we re-check citations | no public information lately.ai · checked Aug 1, 2026 |
| Initiative· | can self-initiate “Frase works through the night across every site you run, and leaves anything that needs your call waiting for the morning .”www.frase.io · checked Aug 2, 2026 Not in our latest capture. We captured this page again on Sep 9, 2026 and this quote was not there. How we re-check citations | no public information lately.ai · checked Aug 1, 2026 |
Practicality
| Field | Frase | Lately |
|---|---|---|
| Pricing model· | usage “Plans open at $39/mo billed yearly. Most in-house teams and agencies settle on Professional at $103/mo .”www.frase.io · checked Aug 2, 2026 Not in our latest capture. We captured this page again on Sep 9, 2026 and this quote was not there. How we re-check citations | no public information lately.ai · checked Aug 1, 2026 |
| Price point· | $39/mo billed yearly, $103/mo “Plans open at $39/mo billed yearly. Most in-house teams and agencies settle on Professional at $103/mo .”www.frase.io · checked Aug 2, 2026 Not in our latest capture. We captured this page again on Sep 9, 2026 and this quote was not there. How we re-check citations | no public information lately.ai · checked Aug 1, 2026 |
| Availability· | GA “Start free trial 7-day free trial. No credit card.”www.frase.io · checked Aug 2, 2026 Not in our latest capture. We captured this page again on Sep 9, 2026 and this quote was not there. How we re-check citations | waitlist “We're getting ready to launch an all new version of Lately – join the waiting list and be the first to know!”lately.ai · checked Aug 1, 2026 |
| Deployment options· | SaaS, self-hosted “Frase publishes to WordPress, Webflow, Sanity, and Wix, or hosts your content on FraseCMS”www.frase.io · checked Aug 2, 2026 Not in our latest capture. We captured this page again on Sep 9, 2026 and this quote was not there. How we re-check citations | no public information lately.ai · checked Aug 1, 2026 |
| Integrations· | WordPress, Webflow, Sanity, Wix “Frase publishes to WordPress, Webflow, Sanity, and Wix”www.frase.io · checked Aug 2, 2026 | HubSpot Marketing Hub, Hootsuite, Sprinklr, Salesforce “PARTNERS & INTEGRATIONS HubSpot Marketing Hub Hootsuite Sprinklr Salesforce”lately.ai · checked Aug 1, 2026 |
Ecosystem
| Field | Frase | Lately |
|---|---|---|
| Protocols supported· | MCP “I use Frase's MCP in Claude to audit AI visibility”www.frase.io · checked Aug 2, 2026 Not in our latest capture. We captured this page again on Sep 9, 2026 and this quote was not there. How we re-check citations | no public information lately.ai · checked Aug 1, 2026 |
| Tool use· | calls external tools via research, competitor analysis, and CMS publishing “Frase digs through your market, then drafts the piece and its images.”www.frase.io · checked Aug 2, 2026 Not in our latest capture. We captured this page again on Sep 9, 2026 and this quote was not there. How we re-check citations | no public information lately.ai · checked Aug 1, 2026 |
| API access· | yes “Frase is working within minutes, whether you drive it from the app, your own code, or your automations.”www.frase.io · checked Aug 2, 2026 Not in our latest capture. We captured this page again on Sep 9, 2026 and this quote was not there. How we re-check citations | no public information lately.ai · checked Aug 1, 2026 |
| Marketplace presence· | Claude (via MCP) “I use Frase's MCP in Claude to audit AI visibility”www.frase.io · checked Aug 2, 2026 Not in our latest capture. We captured this page again on Sep 9, 2026 and this quote was not there. How we re-check citations | no public information lately.ai · checked Aug 1, 2026 |
Impact
| Field | Frase | Lately |
|---|---|---|
| User base· | 20,000+ businesses “Trusted to drive more revenue for 20,000+ businesses of all shapes, sizes and sectors.”lately.ai · checked Aug 1, 2026 | |
| Deployment scale· | no public information www.frase.io · checked Aug 2, 2026 | “Trusted to drive more revenue for 20,000+ businesses of all shapes, sizes and sectors.”lately.ai · checked Aug 1, 2026 |
| Target sectors· | content teams, agencies, SEO teams “Built for content teams and agencies. Built for in-house content and SEO teams, and for the agencies running that same loop across a roster of clients.”www.frase.io · checked Aug 2, 2026 Not in our latest capture. We captured this page again on Sep 9, 2026 and this quote was not there. How we re-check citations | Technology, Professional Services, Financial Services, Media & Entertainment, News & Public Agencies, Consumer Brands, Education, Healthcare & Pharma, Social Media Agencies “industries Every Size Global Enterprises Franchises Small Businesses Every Industry Technology Professional Services Financial Services Media & Entertainment News & Public Agencies Consumer Brands Education Healthcare & Pharma Social Media Agencies”lately.ai · checked Aug 1, 2026 |
Disclosed by neither
Both Frase and Lately publish nothing on these 33 fields. That is a finding about the category rather than a difference between them, so it is recorded here instead of as 33 identical table rows. Each is shown with its source check on the individual profiles.
- Action space
- High-risk domains
- Documented incidents
- Supported regions
- Support model
- Base models
- Model provider
- Model swappable
- Open weights
- Fine-tuning
- Context window
- Multi-agent
- Open source
- Safety evaluations
- Red teaming
- Safety policy
- Usage restrictions
- Model or system card
- Incident reporting
- Third-party evaluations
- Data handling
- Insurance available
- Insurance carriers
- Coverage limits
- Indemnification
- Liability cap
- Tamper-evident log
- Compliance certifications
- Outcome-based pricing
- Settlement mechanism
- Dispute process
- SLA terms
- Evaluation coverage
Questions
- How do Frase and Lately compare on autonomy level?
- Frase: 4. Lately: no public information disclosed.
- How do Frase and Lately compare on human oversight?
- Frase: Human review is the default, not the upsell.. Lately: no public information disclosed.
- How do Frase and Lately compare on goal complexity?
- Frase: multi-step. Lately: no public information disclosed.
- How do Frase and Lately compare on operating environment?
- Frase: browser, enterprise systems. Lately: no public information disclosed.
- How do Frase and Lately compare on initiative?
- Frase: can self-initiate. Lately: no public information disclosed.
- How do Frase and Lately compare on user base?
- Frase: 500+. Lately: 20,000+ businesses.