Broadridge Deploys Agentic AI for Wealth Management
NEW YORK — Broadridge Financial Solutions has deployed an agentic AI system for its wealth management operations, the company announced, according to a report by Wealth Management.
The New York-headquartered fintech company, which provides technology infrastructure to broker-dealers, banks and wealth managers across the United States, is deploying the AI agents to handle operational tasks in its wealth management division, according to the report.
Agentic AI represents a shift from traditional AI tools that respond to user prompts toward systems capable of independently executing multi-step tasks, making decisions and taking actions with minimal human oversight. The technology has gained traction across the financial services sector as firms seek to reduce operational costs and improve processing speeds.
Broadridge serves a substantial portion of the U.S. financial services market, processing trillions of dollars in securities transactions daily and providing back-office technology to many of the nation’s largest broker-dealers. The company reported approximately $6.5 billion in annual revenue in its most recent fiscal year.
The deployment positions Broadridge alongside other major financial technology providers moving to integrate agentic AI capabilities into their platforms. Companies including Morgan Stanley, JPMorgan Chase and Goldman Sachs have all announced agentic AI initiatives targeting various aspects of wealth management and trading operations in recent months.
The move comes as the broader enterprise AI market shifts toward agentic systems. According to some industry projections, the agentic AI market could reach tens of billions of dollars by 2028, with financial services representing one of the largest adoption verticals.
For the wealth management industry specifically, agentic AI holds the potential to automate compliance workflows, client onboarding processes, portfolio rebalancing and reporting tasks that have traditionally required significant manual intervention by operations staff and financial advisors.
